Wednesday, March 18, 2015

#superrolemodel LINDEX collection


Lindex - the upcoming brand, perfect for everyday when you want to look feminine, chic yet with an easy going feeling to it - has started a campaign called #superrolemodels where they collaborate with some amazing supermodels that also do something for the world as a major project in their life.

I love what Lindex has done to high street fashion in Sweden and Europe and I also love the staff that works with the marketing and the designer herself. They're all a great bunch of strong women, very inspirational.

The very thought through campaign was launched today and has so many great summer pieces in it, but most of all, the sale goes partly to these different organisations which try to do something beyond for all humans and the planet we're living in. They also sell this white T-shirt with the same hashtag on and if you buy it, the profit goes directly there. This is my favourite! Or this set with the top and the pants!

One of the women being a face and a profile for this wonderful campaign, is the always so humble, not to mention gorgeous Christy Turlington. I love reading interviews therefor I though I should publish one where she answers some questions for this collaboration with Lindex.


Written Q&A Requests. 
Christy Turlington 

- For the Lindex Spring/Summer 2015 wardrobe, what are your three must-haves and why have you chosen them? 
- MY SUPER PICKS AS WE CALLED THEM, WERE THE JUMPSUIT, THE BLACK AND WHITE TOP AND THE PONCHO DRESS WITH FRINGE. I LOOKED AT THE COLLECTION AND THOUGHT OF MY OWN LIFE AND WHICH PIECES WOULD BE EASY TO TRAVEL WITH AND OFFER THE MOST FLEXIBILITY AND FELT THAT THESE THREE WOULD. 

- What’s your secret to balancing your career and your personal life, and how do you do it? 
- There are no secrets. I do the best that I can each day and sometimes I do better than others. Since I became a mother, my priorities are my family then the other things I do that help me to be the best mom and version of myself I can be. Being healthy and staying active helps me to be all of these things. 

- What are the things you love to do most with your friends and family? 
- I love to travel and have adventures with friends and family. 

- What’s been the best thing about working with Lindex on this campaign shoot? 
- IT WAS REALLY NICE TO MEET NEW FRIENDS. I DON’T OFTEN MEET NEW PEOPLE IN THE INDUSTRY AND I WENT INTO THIS SHOOT ONLY KNOWING LIYA. 

- Which is your favourite look from this collection and why? 
- MY FAVORITE PIECE WAS THE BLACK AND WHITE JUMPSUIT. I AM A BIG FAN OF JUMPSUITS ALREADY BUT WHAT I REALLY LIKED ABOUT THIS ONE IS THAT IT CAN SO EASILY BE DRESSED UP OR DOWN 

What does fashion and style mean to you personally? 
- I guess one is the means to the other. I think style is something that is quite individual. The way a person chooses to present themselves through fashion can say a lot about them as a person. I am very practical and tend to dress for what I need to do in a given activity. Mostly I just want to be comfortable and not feel over shadowed by the things I wear. 

- How do you think style and fashion can empower women to look and feel great? 
- I think when a woman feels confident she is empowered so whatever it might be that makes us feel ourselves and most grounded. For some that means embellishing themselves and dressing up and for others, like me, it means keeping things simple, more minimal.

- What’s the best memory you have from entire career as a model? 
- There are too many to name. I often think about experiences rather than specific memories and those are usually from trips in exotic locations. I remember the first trip to Tanzania shooting for British Vogue with Arthur Elgort as the photographer. That one really stands out in my mind. 

- Can you name your best and worst fashion moments from your career? 
- I don’t really know what would be my best since in my career others dress me as they choose. I do remember a phase in the early 90’s when we would all dress up like old ladies in Chanel tweeds with lots of jewelry. 

- In your own wardrobe, what are the three items you can’t live without and why? 
- Good jeans, chunky sweaters, great t-shirts, a well-cut blazer. I could probably live without all of these items but they tend to be the items I would miss the most. 

- What are the three beauty products you can’t live without and why? 
- Maybelline Lash Sensational is my go to mascara that I wear everyday, Imedeen Time Perfection supplements for beautiful and healthy skin and a great moisturizer or facial oil. 

- When times are stressful, how do you stay looking fresh and put together? 
- A good night’s sleep is my answer to almost everything. If I can’t get that a yoga class or a short run will help get me back on track again. Having a few classic pieces in your wardrobe will make it easier to make good choices in a pinch. 

- Can you describe what it means to you to be a super role model? 
- I guess it means aspiring to be my best self every day, not only for myself but for those around me who look to me for guidance or leadership.. 

- Who in your life is a super role model to you and why? 
- My mom was definitely my first role model and then my older sister after her. They are both women I look up to because of the choices they have made in life. I have had many role models throughout the years. There are qualities in every woman that I admire and respect. 

- What was it that made you found Every Mother Counts? 
- After experiencing a complication after delivering my daughter in 2003 I became a maternal health advocate. I learned that hundreds of thousands of girls and women die each year bringing life into the world because they don’t have access to basic or emergency obstetric care that could easily save their lives. I went on to make a documentary film called No Woman, No Cry and then founded Every Mother Counts in 2010 to continue to educate others about the challenges and solutions that could improve birth outcomes for both mothers and babies around the world. 

- What has been its greatest success so far? 
- We currently support programs in seven countries that address three of the main barriers women face when in need of critical maternal healthcare; education, transportation and supplies. We have impacted more than 70,000 lives so far. 

- What are the future plans for Every Mother Counts in the next year? 
- 2015 is the 5th anniversary of the documentary and organization. To mark this occasion we will be revisiting each of the countries highlighted in “No Woman, No Cry,” starting with Tanzania. We will be running the Kilimanjaro half marathon this March 1st in Tanzania to commemorate this important development milestone year and to put a spotlight on one of the biggest barriers women face- distance. 
- Can you name five essentials for your handbag - and explain why you have chosen them? 
1. A Moleskin notebook- I am a note taker and a list maker. 
2. Hand cream- my hands get so dry in the winter 
3. Maybelline Lash Sensational Mascara 
4. A charger for my phone 
5. A book- any chance I get I try to read

- How has your beauty regime and styling regime changed since you became a mother? 
- It’s pretty consistent with life before children though time is even more precious so a ten-minute process has come down to five minutes 

Click HERE to come to the the clothes sold for the campaign!

No comments:

Post a Comment